The Sport Business Management program at Manhattanville continues to “thrive” as we graduated our tenth class! We had 24 grads from the program on May 18, 2017…and over 300 overall in ten years!
A couple of great events to tell you about….
On Tuesday, June 13th 6:00pm – 8:30pm the School of Business Boost Your Career BBQ and Alumni Panel Information Session!
Alumni, adjuncts, current and prospective students are invited to attend—standard fare and adult beverages included—you are most welcome to attend! This will be at the Castle on campus.
MVILLE SPORT BUSINESS MANAGEMENT CELEBRATES 10 YEARS: We will have a celebration of sorts for the program, and will tie it in to a fundraiser for the “V Foundation.” George Bodenheimer a past guest of the program is now spearheading the V fundraising efforts, I worked at Iona College in the athletics department and have associates who worked with Jimmy and with the Valvano family and Foundation. We want to help raise awareness and money for that organization—for us just “awareness.”
SAVE THE DATE: On Wednesday September 20th 5PM—(last man standing)–we will have a celebration of the 10th year anniversary of the sport business management program! (10 graduating classes)
At the Castle, we will have food, beer & wine, a live radio broadcast (The Clubhouse, WGCH Greenwich)
As noted, we are partnering with the V Foundation to raise awareness for the foundation and several Foundation execs will be on hand including George Bodenheimer whom some of you may recall was a guest speaker here years ago when he was President of ESPN and then the most powerful person in the sports industry!
There will be other luminaries and guests on hand which means you should come!
Adjunct Professor Barry Wilner, Associated Press wrote a nice story interviewing many of our alumni, here is his piece:
MVILLE SPORT BUSINESS MANAGEMENT CELEBRATES 10 YEARS
By Barry Wilner
Practical knowledge. Experience. Conquering pressurized situations. Those are precisely the assets adjunct professors, “practitioners” bring to a university. Simply put, they have “been there, done that.”
The adjunct professors skills at explaining how exactly they did that, and how they reached success through those procedures, are at the core of a strong educational process. Manhattanville College’s Sports Business Management curriculum stands out because it brings those real-world experiences to its students. Whether the adjuncts have been practicing lawyers, journalists, marketers or publicists for decades, the value of the information they provide gives Manhattanville’ s students am essential and useful feel for the challenges ahead in their chosen fields.
Just ask some of the graduates of the program.
“The Manhattanville program was beneficial to me as it provided me with an insight into the business of sports that is now instrumental in my career,” says Janine Galiotti, Senior Manager, Partnership Marketing, for the United States Tennis Association. “As an athlete at Manhattanville, sports was my life, and I wanted to continue my sports career outside of college. I only knew the ins and outs of the games I loved, but I knew I needed more of a foundation in sports business in order to pursue any career in sports. The program educated me on sports marketing, sports law, facility management, etc. All are integral in my day-to-day responsibilities today.”
Echoing those thoughts is John Zanzarella, Chief Marketing Officer for Silverback Social.
“I expected to get a good education and perhaps some doors opened in the world of sports business,” Zanzarella says. “What I got was a network of professionals who I have been able to do business with time and time again as a professional. Along the same lines, I have been heavily involved with Manhattanville as an alumnus since my time there even more so than my undergraduate school.
“Many of my classmates are now decision makers at companies and close friends.”
Adjuncts teaching at Manhattanville have been decision makers for years, many of them having been involved in the same kind of choices that the school’s graduate students must handle in their courses. While theory might be the backbone of similar programs elsewhere, reality is the foundation at Mville.
So when an adjunct presents a case study, he or she certainly has had a role in that sort of case. Students are presented direct knowledge. Instead of what could have happened, they learn about what did happen. And why.
Guest lecturers play a significant role in the SBM curriculum, as well. Sometimes, as in the case of John Totaro, they even become instructors. Guest expert to teaching adjunct.
“The sports industry is not static and is constantly evolving, influenced by societal and technological changes,” says Totaro, the president of his own public relations firm in New York City. “It is important for the students to learn not only from adjuncts with teaching experience, but with ‘life’ experiences in the field. In my field of PR/Marketing one must have an understanding of the principles and concepts such as public opinion, ethics, communications, etc.
“‘Real life’ experience and examples bring those principles to life. I find that experiential illustrations crystallize the concepts by giving them something they can relate to, an actual situation where specific concepts and principles were implied.”
For instance, a marketing or PR or communications class uses a guest with proficiency in a specific field that the adjunct doesn’t have. Such an expert is Carrie Osgood, owner and principal of CLO Communications, a creative communications strategist, and now a communication design affiliate faculty member at MSU Denver. A frequent lecturer at Manhattanville, Osgood found the “students were engaged and showed passion for their chosen field.”
She credits the presence of adjuncts for many of those positive vibes.
“Having adjunct faculty with deep experience is invaluable to providing students with a well-rounded education, especially in a field like communications,” Osgood adds. “Students are taught about the realities of working in the industry in addition to honing their craft. As a result, students learn applicable real-world skills, are taught to find solutions to current challenges, are prepared for competitive professions outside of academia, and have mentors who can help navigate unexpected obstacles.”
Hands-on projects offered to SBM students at Mville bring them close to the workforce itself. High-profile internships take them directly into it. “The projects were creative, such as creating our own NFL expansion team, which caused us to think outside the box and learn about key areas that are important to leagues and decision makers,” Galiotti says. “The program also set up guest speakers from within the industry, which was not only helpful to learn first-hand insight, but provided us with the opportunity to network. Personally, this was beneficial as the connections I made led to my first job with the New York Yankees upon graduation.
“The program’s assistance with internships _ I had the opportunity to intern with Madison Square Garden while finishing my final semester _ was also most helpful, as this provided me with the hands-on experience that was needed.”
“The program was structured in a convenient format that allowed for me to balance a full-time job, coaching responsibilities, all while going to graduate school. It enabled me to pursue my Masters at my own pace, all while networking with some of the most influential people in the sports industry,” said Nik Kumar now a Vice President of Enrollment at the college. “From top name sports executives to top notch guest speakers, the program facilitated opportunities to connect with influential people in the sporting world. Additionally, the content of the program was relevant and taught by current practitioners, so I knew that I was gaining knowledge and best practices from industry experts.”
Kumar explains further some of the highlights of the program;
“Flexibility, convenience of completing at my own pace, networking, relevant content, and access to what is now a robust alumni and faculty (industry experts) network. Working on team projects to execute fundraising and sports related events were most helpful since an immersive experience is the best way to learn, develop and receive constructive feedback.
“Most of my projects were conducted on current issues as they related to the sports business and in my case, particular to NCAA sports as I was coaching at the time. To reiterate, the most relevant information was focused on and there was always a keen sense for understanding the landscape of the industry, particularly as it expanded (and continues to) and evolves into a multi-billion dollar industry.
“I would wholeheartedly recommend this program. The program has the perfect balance of theory and practical, all while encouraging a student to take advantage of the epi-center of the sports marketing industry right around us in metro NY. There is absolutely no reason why a graduate from this program cannot be successful in the sports industry. Dave and Manhattanville provide all the tools and access to all the opportunities, you need to either gain entry into the sports industry or to move up in your career. From the courses to the events and from the faculty to the alumni network, the program enables a student to unleash their true potential.”
HERE IS A PARTIAL LIST OF TITLES AND COMPANIES FOR MVILLE ALUMNI
• Athletic Director at Sidwell Friends in Washington D.C.
• National Manager – Development, Marketing & Major Gifts for the Unites States Tennis Association Foundation
• Director of Operations at Metropolitan Golf Association
• Live Events Business Operations at WWE
• Account Manager – Partnership Management at PGA of America
• Superintendent – Sport Development & Community Events at Corporation of Delta
• Vice President – Events & Operations at Webster Bank Arena at Harbor Yard
• Account Executive – Ticket Sales at Brooklyn Nets and Barclays Center
• Senior Program Manager – Youth Services at New York Road Runners
• Sales Manager – Madison Square Garden
• Director of Men’s Lacrosse Operations – Univ. of Notre Dame
• Assistant Director of Athletics for Sports & Recreation – Vassar College
• Assistant Athletic Director for Operations – Florida Tech
• Golf & Outside Operations Manager at Newport Beach Country Club
• Director of Tennis – Grand Slam Tennis Club
• Director of Racquets – The Stanwich Club
• Sports Information Director – SUNY Maritime
• Director of Events – United Heroes League
• Head Women’s Basketball Coach – SUNY Purchase
• Head Men’s Ice Hockey Coach – Kings College
• Head Men’s Ice Hockey Coach – Manhattanville College
• Manager – Insights and Strategy at Octagon Sports & Entertainment Network
• Event Operations Manager – Harlem Wizards Entertainment Basketball
• Athletic Director – University of Bridgeport
• Assistant Hockey Coach – Boston Pride – NWHL
• Assistant Director of Athletic Communications – American University
• Senior Manager, Partnership Marketing – USTA
• Senior Director of Media Relations – Wagner College
• Manager, Ticket Operations – NY Mets
• General Manager –Waccabuc Country Club
• Assistant Hockey Coach – Rochester Institute of Technology
• Sponsorships and Activation – Team Epic
• Head Golf Coach – Iona College
• Stats Analyst – ESPN
• Associate Director of Operations – Army Athletics
• Foundation Program Director – The Bridge Golf Foundation
• Special Administrative Assistant – Senior Softball USA
• Inside Sales Representative – Rockland Boulders Baseball
• Library Coordinator – MLB Properties
• Account Manager – Octagon Sports & Entertainment Network
• Global Product Manager- Wilson Sporting Goods
• Coordinator, Event Communications & Player Development – NHL
• Manager, Premium Plus – San Diego Padres
• Chief Marketing Officer – Silverback Social
• Senior Director of Operations – United World Sports
Have a wonderful Memorial Day weekend.
Please stay safe.
Sport Business Management Program
School of Business
2900 Purchase Street, Purchase, NY 10577
Tel: 914.323.5301 | Fax: 914-694-3488
FUTURE SPORTS BUSINESS EXECUTIVES (FSBE) www.fsbe.org